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The Surprising Origin of Nike's "Just Do It" Slogan Marissa Laliberte Updated: Nov. 09, 2022 The twisted tale that inspired the slogan all started with murder. pixfly/Shutterstock "Just Do.
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The company defined the meaning of the "Just Do It" slogan as being both universal and personal. Take note that the original 1988 campaign was an attempt to use motivational messaging in the marketing communications of Nike and the specific promotional campaigns for its products. The specific phrase aimed to inspire people to take action.
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Nike Air Max 97 "Just Do It"Nike Following tomorrow's drop is the release of the other three "Just Do It" looks on Thursday: an Air Max 95 , an Air Force 1 High and an Air Force 1 Low.
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Just Do It or JDI for short is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to death row Gary Gilmore 's last words: "Let's do it." [1]
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Wieden coined the tagline, "Just Do It" for the then smaller sportswear brand based out of Oregon. The phrase immediately took off, and signaled an upward trajectory for Wieden and Kennedy, as.
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The Air Max 1 'Just Do It' features an orange leather upper plastered with the titular motto, as well as mini Swooshes and Nike Air logo hits. Additional unique features include black printed laces and mismatched Swooshes on the lateral and medial side of each shoe. The shoe sits on the traditional AM1 midsole, with a tricolored outsole underfoot.
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'Just Do It': The surprising and morbid origin story of Nike's slogan By Timothy Bella September 4, 2018 at 4:10 a.m. EDT Men walk past a Nike store in Kiev, Ukraine, on Aug. 14. (Valentyn.
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$177 Last Sale: $119 Nike Air Force 1 Low Just Do It Pack White (GS) Lowest Ask $255 Last Sale: $235 Nike Air Force 1 Low Just Do It Pack Orange (GS) Lowest Ask $160 Last Sale: $120 Nike Air Force 1 Low Just Do It Pack Black (GS)
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To celebrate the anniversary, this special-edition Air Force 1 Premium from the Just Do It Collection features the tagline's original font and graphics from its 1988 debut. The shoe also comes with a rubber keychain that draws inspiration from an iconic poster printed the same year.
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Convicted murderer Gary Gilmore helped inspire Nike's "Just Do It" tagline. (AP) Nike Vs. Reebok Ten years after Gary Gilmore was executed, Nike was in a tough spot. "Nike already was a big global.
Nike’s ‘Just Do It,’ the Last Great Advertising Slogan, Turns 25 Adweek
Nike's "Just Do It" campaign tapped into the fundamental human desire for achievement and self-improvement. By featuring both professional and amateur athletes pushing their limits and sharing their stories, Nike created an emotional connection with its audience.
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The very first commercial in which "Just Do It" was used.The phrase, first used in a Nike advert in 1988, was pitched to the firm by advertising executive Da.
Story Behind Nike’s Tagline Just Do It
Michael Le October 12, 2022. 65837. Over the course of the last month, the Nike Air Force 1 's 40th Anniversary fare has been rather simple in its design. And while that is, for the most part.
